There is a lot of strategizing that needs to be done before an influencer marketing campaign can be put into action. We are going to make it easier for you and list out all the factors that should be kept in mind while planning an influencer marketing campaign.
Understand Target Audience For Influencer Marketing Campaign:
Firstly, a brand should completely understand the target audience that they are trying to influence. The better they understand their audience, the easier it will be to find the correct influencers needed and to curate the content specifically for the decided target audience.
One shouldn’t try and target everybody as that would prove to be a waste of time and money. However, one can focus on certain niches such as people who prefer quality or people who prefer to be more economical, etc.
Set Objectives:
Once the target audience has been classified, one should then, set the objectives of the influencer marketing campaign. These objectives could vary from gaining more followers to increasing brand awareness or trying to get a certain number of sales by a certain time period.
Depending on the objectives one can calculate the ROI and understand whether their influencer marketing campaign is a success or not. One should try to put realistic and quantitative aims which can be easily measured in the future as well.
Design The Campaign:
When the objectives of the campaign have been finalized. The next step is to construct the campaign around these objectives. First and foremost, one should decide on the budget for the campaign. After which they will be able to calculate the expected ROI.
While calculating the budget one should keep in mind the cost of research, promotion, product samples, strategic planning, etc.
Subsequently one should decide the date and the type of posts they want the influencers to post. Although influencers are given their creative freedom during such campaigns. A certain set of guidelines must be provided by the brand to be followed by the influencers. The content has to be evolved regularly as the campaign progresses. Moreover, as the campaign progresses the time of posting should also be updated as one might need to increase or decrease the content that they put out.
Execution:
Once the details of the campaign have been laid out; one cannot leave everything up to the influencers during the execution stage. One needs to prepare spreadsheets to track all the data which will be necessary at the end of the campaign to measure the ROI. Moreover, one will need to check and see the reaction of the audience toward the posted content. This will enable one to understand whether the campaign is heading down the right path and if not; one will be able to make changes during the campaign.
Measurement:
There is a lot of strategizing that needs to be done before, during, and after an influencer marketing campaign. We are going to make it easier for you and list out all the factors that should be kept in mind while planning an influencer marketing campaign, in other words, this article is going to focus on the planning before the campaign goes live.
Understand Target Audience:
Firstly, a brand should completely understand the target audience that they are trying to influence. The better they understand their audience, the easier it will be to find the correct influencers needed and to curate the content specifically for the decided target audience.
One shouldn’t try and target everybody as that would prove to be a waste of time and money. However, one can focus on certain niches such as people who prefer quality or people who prefer to be more economical, etc.
Set Objectives:
Once the target audience has been classified, one should then, set the objectives of the influencer marketing campaign. These objectives could vary from gaining more followers to increasing brand awareness or trying to get a certain number of sales by a certain time period.
Depending on the objectives one can calculate the ROI and understand whether their influencer marketing campaign is a success or not. One should try to put realistic and quantitative aims which can be easily measured in the future as well.
Design The Campaign:
When the objectives of the campaign have been finalized. The next step is to construct the campaign around these objectives. First and foremost, one should decide on the budget for the campaign. After which they will be able to calculate the expected ROI.
While calculating the budget one should keep in mind the cost of research, promotion, product samples, strategic planning, etc.
Subsequently one should decide the date and the type of posts they want the influencers to post. Although influencers are given their creative freedom during such campaigns. A certain set of guidelines must be provided by the brand to be followed by the influencers. The content has to be evolved regularly as the campaign progresses. Moreover, as the campaign progresses the time of posting should also be updated as one might need to increase or decrease the content that they put out.
Execution:
Once the details of the campaign have been laid out; one cannot leave everything up to the influencers during the execution stage. One needs to prepare spreadsheets to track all the data which will be necessary at the end of the campaign to measure the ROI. Moreover, one will need to check and see the reaction of the audience toward the posted content. This will enable one to understand whether the campaign is heading down the right path and if not; one will be able to make changes during the campaign.
Measurement:
At the end of the campaign, one will need to calculate to check whether the influencer marketing campaign was a success or not. This can be done with the help of a few metrics provided by social media platforms. If one would like to know more about the metrics to calculate for influencer marketing campaigns, check out our previous blog for more information on metrics for influencer marketing.
Conclusion:
Following these factors will help one have a successful influencer marketing campaign. One cannot expect results overnight, they must be consistent throughout. If you found this blog to be helpful browse through our website for other blogs on similar topics or get in touch with us for your next influencer marketing campaign!
