Your Privacy,
Our Priority!
Our privacy policy outlines the steps we take to protect your data when working with us. Read on to learn more.
Kofluence Tech. Private Limited (previously known as Kofluence Tech LLP) (“Kofluence” or “Company” or “We” or “Our” or “Us”), including its affiliates, respects your privacy and is committed to protect the personal information of its users – buyers, sellers, collaborators and other visitors browsing the website as well as affiliates, influencers and other collaborators interacting with Kofluence (“Users” or “You”). We believe that you have a right to know our practices regarding the information we collect while accessing the offerings including Data-driven influencer marketing, social listening, creator discovery, workflow management and reporting (“Services”) on Kofluence’s websites, mobile sites or mobile applications (“Platform”).
This Privacy Policy (the “Policy”) is a legally binding document between You and the Company. The terms of this Policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the “I accept” tab or by use of the Platform or by other means) and will govern the relationship between You and the Company for your use of the Platform. Please read this policy carefully. By using the Platform, you indicate that you understand, agree and consent to this Policy. If you do not agree with the terms of this Policy, please do not use this Platform. You hereby provide your unconditional consent or agreements to Kofluence as provided under Section 43A and Section 72A of Information Technology Act, 2000.
By providing Us Your Information or by making use of the facilities provided by the Platform You hereby consent to the collection, storage, processing and transfer of any or all of Your Personal Information and Non-Personal Information by Kofluence as specified under this Policy. You further agree that such collection, use, storage and transfer of Your Information shall not cause any loss or wrongful gain to You or any other person. This Policy shall be read together with the respective Terms of Use or other terms and condition of Kofluence Platform.
Information Collected
-
The information collected from You by the Company may constitute
‘personal information’ or as
defined under the Information Technology (Reasonable Security Practices
and Procedures and Sensitive Personal Information) Rules, 2011 (“SPI
Rules”). The SPI Rules define “Sensitive Personal Data or Information”
of a person to mean personal information about that person relating to:
- passwords;
- financial information such as bank accounts, credit and debit card details or other payment instrument details;
- physical, physiological and mental health condition;
- sexual orientation;
- medical records and history;
- biometric information;
- information received by body corporate under lawful contract or otherwise; and
- visitor details as provided at the time of registration or thereafter.
-
In the course of providing Services to You through the Platform, We may
collect the following:
- Personal Identifiable Information such as your name, phone number, profile picture, username, password, e-mail address when You register on the Platform.
- Information provided by You on your social media account, which will be linked with the account created by You on Our Platform, information disclosed therein including but not limited to username as provided by You at the time of sign-up, and publicly available data of those social media accounts such as any posts, comments, likes posted on such accounts, any personal information provided in Your private profile of such accounts and other information that may be required or be related to rendering the Services in an efficient and timely manner.
- With Your permission, We may automatically collect some information about Your hardware devices when You access the Platform. For example, when You utilize Our Platform, We may collect Your IP address and the type of mobile device/computer/laptop You use and Your geographic location. Most devices allow You to prevent location data from being sent to Us and We honor Your settings. We may also collect information about Your activity on the Platform, such as information about Your account usage, as well as information about how You interact with the Platform (collectively, “User Data”). We may combine this automatically gathered information with other information, including Personal Information we have collected about You.
- If you permit cookies on Your browser, We may receive, and store certain types of information known as “cookies” when You access the Platform.
- Communications between You and Kofluence.
- Company will be free to use, collect and disclose information that is freely available in the public domain without Your consent.
-
In order to provide Services through the Platform, We may require the
User to provide Us with certain information that personally identifies
himself. Personal Information includes the following categories of
information:
- Contact data (such as email address, phone number and call recording); and
- Demographic data (such as time zone, postal address and location details); and
- If the User communicates with Us, for example, via e-mail, registers with Us, any information provided in such communication may be collected by Us.
- Financial data (such as account details, e-wallet details, bank account or credit or debit card details or other payment instrument details etc.) that User may have provided Us while using the Services provided by the Platform.
- When You make Your profile on Our Platform, You can share with Us additional information, such as details of Your personality, lifestyle, interests and other details about You. By choosing to provide this information, You consent to Our processing of that information.
- All such information is stored or used for processing Services. However, We may use this information to share with You additional and/ or upcoming information regarding the Services offered by the Platform.
- Our Platform may contain links to third party websites or applications. The User agrees and understands that privacy policies of these websites are not under Our control and the User understands that once he or she leaves Our servers, use of any information provided by the User shall be governed by the privacy policy of the operator of the site used by them.
- Prior to any direct marketing or commercial operation (for example for sending the newsletters or commercial offers), We will first obtain User’s consent, either when creating account on the Platform or later by indicating Your choice in account settings. User will always have the right to withdraw his or her consent at any time, directly by clicking on the unsubscribe link available on each email received, by modifying his account settings, or by contacting Us at the following email address cs@kofluence.com.
- In accordance with the applicable laws, User has the right to access, to rectify and to object data concerning them. User can access and change their profile picture, display name and User profile password provided when account is created through the account page or by contacting Us.
- We may disclose any information We may deem necessary, in Our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law. Such transfer or disclosure shall be for lawful purposes only. Further, such transfer or disclosure of Your sensitive personal information to other third parties shall only be done once it is ensured that the third party receiving such information has implemented the same level of security practices as we have.
- We take Your right to privacy very seriously and other than as specifically stated in this Privacy Policy, will only disclose Your Personal Information in the event it is required to do so by applicable law, rule, regulation, law enforcement agency, governmental official, legal authority or similar requirements or when Company, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply the Terms of Use.
Use of Personal Information
-
We (and third-party data processors, vendors and hosting partners who
may be acting on Our behalf) may collect, store and process Your
personal data/ information for the following reasons:
- to make this Platform customized, to provide content tailored to individual requirements; to understand Your needs and provide You with improved products and Services, newsletters and other communications and to enable others to view submissions/posts and blogs of Users;
- to maintain any registered accounts that You may hold with Us and to provide You with updates or notifications of changes to Your account;
- for Our internal record keeping requirements including collection of anonymized details about visitors to Our website to compile aggregate statistics or produce internal reports;
- with Your agreement, to contact You about Our or Our business partners’ promotions, products and Services or other information which We think You may find interesting, offers, or for customer satisfaction purposes;
- for market research, analysis, testing, monitoring, risk management and administrative purposes (including diagnosing technology problems which may be reported to Us); and
- for any purposes related to the above or where We have a legal right or duty to use or disclose Your personal data/ information (including for abuse, crime and fraud prevention and related purposes).
- To better understand how Users access and use Our Service, both on an aggregated and individualized basis;
- User posted content may be reused by Us to aggregate data about a particular activity or location and include it in consolidated formats.
- If We become aware that We have collected or been sent personal data/ information from a person who is under 18 (eighteen) years of age, without the consent of the parent or guardian, We will deactivate the relevant account as soon as is reasonably practicable by Us.
- Your personal information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of insolvency, bankruptcy or receivership, in which personal information would be transferred as one of the business assets of the Company.
- Further, in an ongoing effort to better understand and serve the users of our Service, we also often conduct research on its customer demographics, interests and behavior based on the personal information and other information provided to Us. This research may be compiled and analyzed on an aggregate basis, and We may share this aggregate data with Our affiliates, agents, advertisers and business partners. This aggregate information does not identify You personally. We may also disclose aggregated User statistics in order to describe Our Service to current and prospective business partners and to other third parties for other lawful purposes (including providing advertising use cases to actual or potential advertisers).
Usage of Cookies
Your Internet browser has the in-built facility for storing small files – "cookies" – that hold information which allows a website to recognize your account. Our website takes advantage of this facility to enhance your experience. You have the ability to prevent your computer from accepting cookies but, if you do, certain functionality on the website may be impaired.
Security
- The security of User Data and Personal Information is important to Us. We follow generally accepted industry standards to protect the User Data and Personal Information submitted to Us, both during transmission and once We receive it. All information gathered on Our Platform is securely stored. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. Such information may also be converted to physical form time to time, if deemed necessary. We take all necessary precautions to protect Your Personal Information both online and off-line, and implement reasonable security practices and measures including certain managerial, technical, operational and physical security control measures that are commensurate with respect to the information being collected and the nature of Our business.
- Although We make best possible efforts to store Personal Information in a secure operating environment that is not open to the public, User must understand that there is no such thing as complete security, and We do not guarantee that there will be no unintended disclosures of Personal Information. If We become aware that Users Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, We will use reasonable efforts to notify such User of the nature and extent of such disclosure as soon as reasonably possible and as permitted by law.
- For security from Your part, You should:
if using a computer in a public location, always log out and close the website browser when You complete Your online session;
keep Your account details and passwords private;
avoid using the same password for multiple online accounts. - Depending on the processing of Personal Information, the data may be subject to a different storage period.
- We do not sell Users Personal Information to any advertisers or any third party. We use Users Personal Data to display relevant advertisements, based on his preferences. We make reports related to the advertisement campaigns, in particular statistics, without any reference or information related to the personal information of visitors or Users of the Platform.
Google/YouTube
We hereby inform all Users that We use YouTube API Services, and by using those API services, Users agree to be bound by the Terms of Service of YouTube available at Terms of Service (youtube.com). It is important for Users to review and comply with the terms outlined in the YouTube Terms of Service.
Further, Users are bound by Google’s Privacy Policy, and we encourage everyone to familiarize themselves with Google’s privacy practices. To access and review Google’s Privacy Policy, please visit https://policies.google.com/privacy.
Additionally, Users have the option to delete their stored data in accordance with the terms and conditions outlined in Clause 8 of this Policy. Furthermore, Users can revoke access to their data by visiting the Google security settings page at Security .
Meta
We also inform all Users that We use Facebook and Instagram API Services, and the Users are thereby bound by the policies framed by Meta. Hence, all Users agree to be bound by Meta’s Privacy Policy.
Data Collection and Processing
1. Data Collection: We collect data from Facebook for the purpose of digital marketing activities. This data may include but is not limited to user profiles, demographic information, and engagement metrics.
2. Data Processing: The collected data is processed using secure and compliant methods. Our processing activities include segmentation, analysis, and profiling to tailor marketing strategies for targeted audiences.
3. Purposes of Processing: The data is processed for the following purposes:
a. Targeted advertising
b. Marketing campaign optimization
c. Audience analysis and segmentation
d. Performance measurement and reporting.
Data Deletion
1. Request Process: Users can exercise their right to self-delete personal data by going to the “Account Settings” in the Kofluence app. Within the app’s user-friendly interface, individuals can navigate to the settings and choose to manage and delete their data at their discretion.
Alternatively, users have the right to request the deletion of their personal data held by Kofluence. To initiate a data deletion request, individuals should submit an email request to our designated Data Protection Officer (DPO) at hi@kofluence.com
2. Required Information: To process the request efficiently, users should include the following information in their deletion request:
a. Full name and contact information.
b. Any relevant account or transaction identifiers.
c. Description of the data they wish to be deleted.
3. Verification: For security and privacy reasons, we may need to verify the identity of the individual making the deletion request. This verification process may require additional information or documentation.
4. Processing Time: Upon receiving a valid deletion request, we will make all reasonable efforts to promptly and securely delete the requested data from our systems. The specific processing time may vary depending on the complexity of the request and the volume of data involved. We will inform the user of the estimated timeframe for completion. However, in any case, the time required for deletion of data will not be more than 5 days except wherein the data requested for deletion are in use related to ongoing Campaign then in this case the data deletion request will be processed within 90 days from the date of completion of Campaign.
5. Exceptions: Certain data may be exempt from deletion if it is necessary for legal compliance, dispute resolution, or other legitimate business purposes. In such cases, we will inform the user of the reasons for the exception.
6. Confirmation of Deletion: Once the data deletion process is completed, we will confirm the deletion to the user through their provided contact information.
7. Appeals: If a user is dissatisfied with our response to their deletion request, they have the right to lodge a complaint with the appropriate data protection authority.
8. Contact Information: For any inquiries or concerns related to data deletion requests, users can contact our Data Protection Officer at the provided contact information.
Updates
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws. We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time. This privacy policy was last updated March 29, 2022.
Contact Us
If you have any questions about our Privacy Policy, or if you want to know what information we have collected about you, please email us at cs@kofluence.com. You can also correct any factual errors in that information or require us to remove your details form any list under our control.
