Over 80% of marketers will use influencers for marketing by the end of next year!

Let’s see what 2024 has in store for the influencer marketing world… and how you can make the best of it!

The influencer marketing landscape is up for massive improvements this year, from exciting technological advancements to fun new trends! Let’s take a look at some of our predictions.

Marketing Trends 2024?

Micro and Nano influencers: The talk of the town

Brands are increasingly recognizing the power of authenticity and niche connections. Micro and nano influencers, with their smaller but highly engaged follower bases, offer a more intimate and relatable connection to their audiences. As brands prioritize genuine interactions and community building, the trend is shifting towards leveraging the influence of these smaller-scale creators who can deliver more targeted and impactful campaigns than their macro counterparts making them the go to choice for targeted and niche campaigns.

E-commerce and Affiliate Marketing's Unstoppable Partnership

Supercharge your brand's growth by merging e-commerce with affiliate marketing! Envision your products featured by influencers, igniting sales through strategic promotions. Tap into the thriving e-commerce scene to skyrocket ROI and dominate the digital marketplace. Enhance visibility, elevate conversions, and witness the unstoppable synergy of e-commerce and affiliate marketing. Go beyond competition; triumph in the online realm with an invincible strategy for unparalleled success.

Online Shopping just got Better with Live Shopping!

Experience a revolution in brand engagement with live shopping, transcending traditional limits. This immersive and dynamic approach, featuring real-time interaction, exclusive promotions, and instant product demos, captivates audiences, turning viewers into enthusiastic buyers. Brands are seizing this opportunity to create compelling, personalized journeys and boost sales by harnessing the power of live shopping, with captivating real-time content for an unparalleled shopping experience.

We make Influencer marketing effective, efficient & easy

Discovery

Discover the most relevant influencers for your needs from our diverse pool of creator profiles

Matchmaking

AI powered matchmaking through brands match and curated list of creators with fraud protection.

Campaign Management

End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish

Performance Metrics

Real Time reports and insights for better performance tracking

Discovery
Discover the most relevant influencers for your needs from our diverse pool of creator profiles

Discovery
Discover the most relevant influencers for your needs from our diverse pool of creator profiles

Matchmaking
AI powered matchmaking through brands match and curated list of creators with fraud protection.

Matchmaking
AI powered matchmaking through brands match and curated list of creators with fraud protection.

Campaign Management
End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish

Campaign Management
End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish

Performance Metrics
Real Time reports and insights for better performance tracking

Performance Metrics
Real Time reports and insights for better performance tracking

Industry Challanges!

Influencer Marketing Challenges

Black Box

No price transparency

50 to 100% markups charged by existing players that go unchecked

Excel/PPT/Screenshots

Using manual aids like basic search & cold calling are time consuming

Trackers maintained in google sheets, docs etc

7-20 working days

Offline co-ordination, selection, negotiation and content review leading to High turnaround time

Upto 100-500 at max

Small-scale campaigns rarely create impact. Marketers often don't know where to start, what to measure & how to scale

Manual Social Match

Finding the right influencers for your target audience can be difficult due to bot audience and fake engagement

Absent

Lack of knowledge of market level insights and industry KPIs

Vanity metrics over real time insights

Kofluence’s Solutions

100% Transparency

Transparent pricing based on Category/ Genres/ Content format/ Social Media Fair Mark-ups

Platform Play

Platform based Selection/ Negotiation/Content Review

Real time insights/analytics to refine audiences

1 working day

End-to-end campaign lifecycle management

SAAS platform with built in workflow automations

350K+ Registered Creators

Scalable campaigns ranging from 1 to 10K

Massive liquidity of Relevant Creator

Deep profiling and persona match

Assessed based on Profile, Content, Audience, Affinity & Insights.

Added assurance of Proprietary Risk & Fraud Detection/Prevention

Insights & Best Practices

Consider us your Knowledge Partners, to effectively navigate market trends and success factors.

Deep category expertise

Influencer Marketing For Christmas And New Year’s campaigns, | IMC

Unlock the Power of Social Influence During the Festive Season!

Utilize influencer marketing to leverage user-generated content and drive ROI through effective methods.

The main goal of an influencer marketing campaign is to leverage an influencer’s authority and social proof to connect with a larger and more engaged audience, leading to increased sales or other desired outcomes.

With the Kofluence Brands App, you can seamlessly manage your Christmas and New Year’s campaigns, from influencer selection to content development and distribution, ensuring that everything aligns perfectly with the festive theme.

Here's how our Influencer Marketing Campaigns work

1

2

3

4

Performance Marketing Campaigns with a Festive Twist | PMC

Pay for Performance that’s Transparent, Reliable and Real

Amidst the multitude of marketing campaigns from various brands, you have the opportunity to create a lasting impression on your audience this Christmas and New Year’s. Utilize our influencer-based campaigns to make the most of the festive season craze.

Kofluence offers a return-on-investment-driven PMC strategy that calculates payment based on actions such as clicks, registrations, or installs.

Invest wisely in your campaigns and achieve genuine results with complete transparency.

Here's how our Performance Marketing Campaigns work

1

2

3

4

5

6

India's only Influencer-led PMC Platform

Kofluence Brand’s App is Feature rich

Creator search and discovery

Our advanced search and discovery feature lets you narrow down creators from our database based on a variety of criteria, including location, genre, and brand relevance. You can also browse through our curated lists of creators that are handpicked by our editorial team. 600,000+ Creators on board

Filter and create your own Creator List/Collection

Our comprehensive filtering service is designed to connect you with creators who share your brand’s values and resonate with your target audience. With our Creator Discovery feature, you can easily filter and create your own customized lists of creators, allowing you to stay up-to-date on their latest work and easily keep track of your favorite creators. Our platform puts you in control, giving you the power to tailor your experience and find the creators that matter most to your brand.

Powerful Campaign Creation Tool

Create, launch, and manage your influencer marketing campaigns, all in one place. Campaign brief curation, campaign scheduling, CRM capabilities, and automated content moderation at your disposal. Campaigns Catered to: 4000+

Comprehensive Campaign Reporting

Our elaborate data-driven reporting helps track the performance of your campaigns in real-time. Through our detailed analytics tool for PMC, you can easily measure the success of your campaigns and make data-driven decisions for future campaigns. Track every key metric, to evaluate the impact of your campaigns and fine-tune your strategy based on audience demographics and behaviors’ insights.

Unwrap the magic of influencer marketing now!

Social media is the ultimate gamechanger in the way brands market their products and services. With the growing popularity of social media platforms like Instagram, Facebook, YouTube, and Twitter, brands now have access to a vast and engaged audience that they can reach with targeted marketing campaigns using influencers. Brands tap into the trust and credibility that influencers have built with their followers.

With Kofluence platform,

Businesses can focus on what they do best,
Creating great products and services, while we take care of the rest

Here’s a Glimpse of what we did for Brands

Have Some Doubts?

Don’t worry! We are here to help!

Check out our FAQ page for the answers!

Let us make it simpler for you. Check our FAQ section to find answers to the most common queries, or contact our support team for personalized assistance.

Check out our partnered Industries !

Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.

BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.

Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.

Gaming Influencers

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.

Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.

Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.

MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.

D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.

Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.