fintech icon

FinTech
Finfluential Advocacy

Here are some insights on the Fintech industry, some tried and tested Influencer marketing strategy for Fintech brands, and Kofluence’s experience working with pioneers in the industry.

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FinTech – where technology meets finance! FinTech is all about leveraging technology to improve and automate traditional financial services. It encompasses a wide range of software, mobile apps, and other technologies that aim to enhance the way we manage our finances. FinTech has revolutionised the way we interact with money, making financial services are becoming more accessible, faster, and more cost-effective than ever before.

But did you know that

90 percent of Fintech startups

haven’t been able to take off?
The reason is their inability to package and market the fintech product to their audience.

Simplifying the Fintech language with Influencer Marketing

Fintech companies have been stepping up on innovations and using advanced technologies to launch new products

But did you know that 90 percent of Fintech startups haven’t been able to take off?
The reason is their inability to package and market the fintech product to their audience.

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application. By leveraging the trust and credibility of influencers, Fintech brands can connect with their audience on a more personal level and build long-term relationships. Influencer marketing is a winning strategy for Fintech companies, as it combines education, genuineness, connectivity, and exposure to create a holistic marketing approach.

Boosting business with FinTech Influencers

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Your window to Millennials and Gen Z

Millennials constitute 34%, while GenZ accounts for 27% of India's population and both have made a clear presence in being users of fintech. With the Gen Z population being very active on social media platforms, influencer marketing makes it easier for brands to show up on the radar of their target audience, and stay ahead of the noise in an already saturated marketplace. Several offline and digital banks today harness the power of influencer marketing to reach a wider audience with higher earning potential but poor investment habits.

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Build Trust Through Credibility and Authenticity

Influencer marketing is a potent tool for establishing credibility and authenticity as influencers enjoy a vast following that trusts their recommendations and interacts with their content regularly. In fact, studies show more than 60% of consumers rely on influencer recommendations when making a purchase decision. This form of marketing ensures higher reach, potential sales, and lasting impacts. Furthermore, social media content has a longer lifespan than print or broadcast content, boosting a brand's visibility and reach. Additionally, repurposing the content produced by influencers on your own marketing platforms is also an option.

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Improved ROI and Analytics

Influencer marketing provides accurate data on customer behaviour, allowing you to measure key aspects of marketing campaigns like ROI, impressions, and engagement rates. This data can help you make product improvements and analyze the influencer's performance. In addition, influencers offer user-generated content at a reasonable cost compared to traditional in-studio video production. Brands can repurpose the same content as social ads to boost web traffic, social media traffic, and sales.

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Attract Higher Engagements

Sales run on recommendations now more than ever. Fintech influencers are trusted by their audience through the consistency and credibility they have been building over the years. Fintech influencer content boosts audience engagement while also driving other actions like clicks to your fintech brand’s social profile, visits to the websites, application downloads and more.

How is Kofluence changing the FinTech marketing landscape?

Kofluence closely worked with India’s leading Fintech brands

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  • Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!

17M+

Views

100

Content

700K+

Engagement
Go Colors
  •  #GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!

2M+

Reach

3M+

Impressions

250K

Engagement
TITAN
  • Contributed in an impressive  reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!

11M+

Reach

13M+

Impressions

900K+

Engagement
ACT Fibernet
  • 400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement

1.6M+

Views

890K

Impressions

1.53%

Engagement
Ultraviolette influencer marketing case study 1
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Ultraviolette
  • Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the Twitter campaign garnered over 4M impressions in just 4 hours!
  • This Twitter campaign was Trending at #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.

4H

Trending Time

4M+

Impressions

3500+

Content
Dabur Logo.wine
  • By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!

8M+

Views

900k

Engagement

5000+

Content
meesho store
  • Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.

700+

Content

353K+

Engagment

50M+

Views
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  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.

6M

Views

10M

Impressions

1K+

Content
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  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.

300+

Creators

15M

Impressions

12.6M

Reach
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  • PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.

7M

Views

39

Content

2.5K+

Installs
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  • Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!

2500+

Content

55M+

Views

900K

Engagement
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  • Kofluence is AI-powered Ad-Tech Influencer Marketing marketplace, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!

3000+

Content

50M+

Views

50M+

Impressions
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Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads

25+

Creators

0.5M+

Views

30K+

Likes
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  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.

 

14.5M+

Views

10K+

Engagment

1000+

Leads
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  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.

60

Content

0.76M

Impressions

6%

Engagement
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  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.

1000+

Creators

100M+

Views

7000

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  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.

10+

Content

45M+

Reach

15K+

Registration
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  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.

7K+

Creators

28M

Imppressions

11%

Engagement
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  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.

28

Content

3.4M

Views

200K

Engagement
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INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.

180+

Content

38M+

Views

100K+

Registrations
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Check out our partnered Industries !

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Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.
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BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.
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Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.
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Gaming Influencers

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.
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Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.
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Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.
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MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.
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D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.
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Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.
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