Table of contents:
Introduction
Challenges Faced by Marketers During the Festive Season
Mastering Festive Influencer Marketing: Kofluence’s Strategies for Marketers
Influencer Marketing Triumph during Durga Puja Campaigns- The Kofluence Story
Conclusion
Introduction
The diversity of India has given rise to the infamous festive season in the country. It is a very special time when families come together and celebrate love and togetherness. In particular, the Durga Puja festival is a widespread Celebration full of colorful festivities.
These festivities also call for gifting and endless purchases, often an outing on its own for families. This is the best time for influencers to collaborate with Brands and promote their products by combining it with the feeling of unity and togetherness.
We already know the power of influencers and their ability to transform an audience’s opinion toward any product, service, or brand. And since festive days such as Durga Puja are the only time when consumers are looking to spend wholeheartedly, influencer marketing for Durga Puja is the way to go.
It is the time when people genuinely search for new ideas, clothes, foods, etc. to celebrate Durga Puja, and influencer marketing for Durga Puja Campaigns can help them with the same.
The best strategy for brands to come out strong with influencer marketing for Durga Puja is by attracting the audience with emotion. Brands, with the help of influencers, must promote their products by creating wholesome campaigns that can engulf the emotions portrayed in Durga Puja.
Challenges Faced by Marketers During the Festive Season
Vanity Metrics
During a festive season such as Durga Puja, it is common to see people on their phones and scrolling through posts, reels, and short videos that showcase the festivities of Durga Puja. Although the likes, comments, and shares on the Durga Puja campaigns are a good sign of reach, they do not directly mean that there will be an increase in sales. Unfortunately, this is what brands still depend on, expecting these metrics will transform into profits.
Selecting the Ideal Influencers to Celebrate Durga Puja
A big process in Durga Puja Campaign is finding the right Influencers for it. Brands seldom look over the cultural significance of the festival, and this can be communicated using the right influencer.
Not only should the Influencer be aware of the celebrations that occur during the festival, but must also be aware of the small habits and the important details of the celebrations that make them more Relatable with their audience. They must remember that influencers have niche audiences, and brands must attract them with the same niches.
Competitive Clutter
Behind the curtains of festivities, influencer marketing for Durga Puja comes with cut-throat competition, with brands pouncing for the attention of potential customers. To do this, brands come up with the best ideas and Durga Puja campaigns that may be hard to compete with.
Audiences are packed with variety and many options that they too find it difficult to decide between brands. This is why brands find it hard to make a mark when many other brands are doing their best to make theirs.
The Blackbox – Lack of Price Transparency
When it comes to influencer marketing for Durga Puja, there is a massive influx in demand for influencers. Just like how brands would like to take the opportunity to make the best out of the Celebrations, influencers charge brands with big markups. This may make influencer marketing for Durga Puja expensive for brands.
Moreover, we may also observe a lack of standardization in pricing between influencers, often seeing 2 or more influencers with the same following and reach, charging very different prices for collaborations. This disparity in pricing and exorbitant rates may be daunting for brands who have just gotten into the influencer marketing realm.
Small Scalability in Campaigning
Before finding the right influencers, it is important to find their availability during Durga Puja. brands aim to get as much reach as possible, and this requires many different influencers to showcase various campaigns for them. This is where brands tend to not succeed, as they are not equipped with or do not have long-lasting relationships with influencers for the latter to be as loyal or welcoming as brands expect them to be.
The dilution of influencer marketing campaigns for Durga Puja is a nightmare for marketers, as all they wish for is to get enough influencers for a highly extensive campaign.
Mastering Festive Influencer Marketing: Kofluence’s Strategies for Marketers
Unveiling the Power of Real-time Insights
Influencer marketing for Durga Puja requires large-scale campaigning with faster analysis of metrics and results. Moreover, the relevance of these campaigns is only for a short amount of time till the festive season lasts, and hence quicker measurements of results are a must.
Lastly, Influencer Marketing for Durga Puja needs to be dynamic, so that when brands find out that a certain campaign is identified as not performing as well as required, immediate changes can be made.
This is why real-time Analysis and Insights are a must-have for brands as they can make informed decisions at the right time. Instead of waiting for a comprehensive Result at the end of the campaign, through Kofluence’s Platform, brands can constantly check the performance of their campaigns.
Expansive Influencer Community
There is nothing called “enough influencers” for campaigning during festive seasons. Brands must make of all the resources that they can while utilizing them in an optimized manner.
Kofluence’s 550K+ influencer marketing community can be utilized to its full potential by brands, consisting of good-quality and verified influencers for every occasion; including Durga Puja!
This community, along with its widespread reach, provides brands with every opportunity to grab the opportunity of showcasing themselves during the festive season.
With every influencer offering a great narrative for every sort of campaign, influencer marketing for Durga Puja can hit home, impacting every sort of audience in a way that they relate to the best, thanks to the personal and authentic nature of campaigning done by influencers.
Breaking Through the Noise Through Successful Campaigns
Success in Influencer Marketing for Durga Puja is seen as how memorable campaigns are and how well they can stand out from the crowd of campaigns by their competitors. The key to a successful Durga Puja campaign is to approach the psyche of the audience, providing them with a long-lasting impact with campaigns that emotionally resonate. People must relate to the content that is being shown, to the point that they are intrigued with the product itself.
While maintaining the image of the brand and the integrity of the product, influencers must also call to the emotions of their audience such as bonding, friendship, affection, etc. This strategy requires good-quality Influencers that brands can find through Kofluence, with a community of verified influencers who get the job done.
100% Transparency in Pricing
Standardized pricing for influencer campaigns is the answer to every marketer’s prayers, as it is also what the industry needs. With Kofluence’s 100% transparency in pricing and commitment to promising fair markups, it is also a promise to uphold goodwill and trust in the festive season.
By taking out any form of doubt within the campaigning process, brands can move forward with their campaigns without any inhibitions, focusing only on the end result which will be fruitful!
Scalability in Campaigning
Scalability in campaigning for Durga Puja is essential for its growth and success. It involves creating strategies and infrastructures that can adapt to the increasing scale of the event. As the celebration gains popularity, scalable campaigns allow for seamless expansion, accommodating more attendees, sponsors, and cultural programs.
Whether it’s enlarging the pandal, managing a larger budget, or incorporating advanced technology for live streaming and online engagement, scalability ensures that Durga Puja continues to evolve while maintaining its traditions. By embracing scalability, organizers can better manage the demands of a growing event, ultimately enhancing the experience for devotees and preserving the essence of this cherished festival.
Influencer Marketing Triumph during Durga Puja Campaigns – The Kofluence Story
Domino’s
Domino’s campaign catered to their new PUJO special menu featuring Bengali flavors. With remarkable content quality, this regional campaign caught hype with the festive spirit in no time!
With more than 2+ million views, 1.5+ million reach, and 13.3% engagement,
Kofluence partnered with Domino’s to make the best out of the festive season by attracting the Bengali crowd through specialized campaigns that made customers feel like home at Domino’s!
Swiggy Instamart
The main objective of the #BringHomeTheBonus campaign was to promote the campaign for the festive season through games and interactions, as these forms of activities are much preferred during the festive times. By taking four famous influencers for this campaign, Kofluence managed it make the best out of the festive season to spread the word!
The campaign gathered a whopping 2.5 Million impressions, 2 Million reach, and views!
Conclusion
Influencer marketing for Durga Puja is the best way to attract and interact with a specified audience through targeted campaigns and relatable storytelling. The crux of this influencer marketing strategy is to strategize content that is authentic with a touch of festivities and celebration. This celebration is communicated through emotions that are shown by influencers which their audience can find interesting and valuable.
By doing so, brands can grab the attention of the audience and make meaningful connections. It is apt to promote joy and togetherness, as Durga Puja is a very vibrant occasion for those who celebrate it.
If you found this blog to be helpful browse through our website for other blogs on similar topics or get in touch with us for your next influencer marketing campaign! Download the Kofluence app and find relevant campaigns catering to your target audience! To opt-in, download the Kofluence app here: iOS users, and Android users.
