Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!
PharmEasy, India's growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of "Quick delivery made easy with PharmEasy".
We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
Our campaign catered to a high number of organic app installs for the brand.
Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio - mStock, with the aim of driving brand awareness and account openings on their platform
To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
The content went live across 18 states with 1000 creators.
INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.
The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.