Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!
Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
PharmEasy, India's growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of "Quick delivery made easy with PharmEasy".
We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
Our campaign catered to a high number of organic app installs for the brand.
Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!