Did you know that historic campaign data reflects that marketers that promote their brands via performance-based influencer campaigns only end up shelling out for about 70% of the total acquired users? Given the cost benefits, brands are betting big on…
Are you a content creator with a voice and an audience that follows your content? Are you looking for a way to increase your passive income with brand collaborations? If the answer to these questions is yes, it’s time you…
Learn how scaling influencer partnerships can benefit your B2C brand to drive brand awareness and sales through this curated guide of chock-full expert insights and strategies. Let’s start with the important questions first. Why should I invest in influencer marketing?…
Spending countless hours on Instagram reels to learn about the most on-trend skincare essentials or scrolling endlessly through YouTube tutorials for that perfect skin base? Sounds familiar right? Millions of Indian men and women from varying socio-economic backgrounds are…
It would be an understatement to say that social media plays an important part in our lives. Over the last two decades, it has shaped our functioning in ways that are beyond comprehension. While early social media sites like MySpace…
What makes social media so attractive that you cannot keep your hands off your phone? What do you consume more than water in a day? The answer is Content. It’s the curated content by your favorite “Content Creators” that makes…
About INDmoney INDmoney is an emerging new-age player in the wealth management product market, positioned as a one-stop ‘super money’ app. Founded in 2019, the company allows users to manage their finances on a single integrated platform and helps them…
The shift from physical to digital has been an omnipresent phenomenon, brought to the forefront particularly so post-pandemic. While billboards, magazine spreads, celebrity endorsements, and similar marketing vehicles were the only tried and tested avenues for fashion brands to catch…
Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. While the residential real estate market witnessed a temporary slump due to the pandemic, there is a renewed interest in homebuyers with the onset of…
Kofluence was one of the early pioneers to drive the shift towards influencer marketing and contribute to the creator’s economy in the Indian ecosystem. Now, almost 3 years later we are continuing to deliver on the promise as we bridge…
