Spending countless hours on Instagram reels to learn about the most on-trend skincare essentials or scrolling endlessly through YouTube tutorials for that perfect skin base? Sounds familiar right? Millions of Indian men and women from varying socio-economic backgrounds are…
It would be an understatement to say that social media plays an important part in our lives. Over the last two decades, it has shaped our functioning in ways that are beyond comprehension. While early social media sites like MySpace…
What makes social media so attractive that you cannot keep your hands off your phone? What do you consume more than water in a day? The answer is Content. It’s the curated content by your favorite “Content Creators” that makes…
About INDmoney INDmoney is an emerging new-age player in the wealth management product market, positioned as a one-stop ‘super money’ app. Founded in 2019, the company allows users to manage their finances on a single integrated platform and helps them…
The shift from physical to digital has been an omnipresent phenomenon, brought to the forefront particularly so post-pandemic. While billboards, magazine spreads, celebrity endorsements, and similar marketing vehicles were the only tried and tested avenues for fashion brands to catch…
Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. While the residential real estate market witnessed a temporary slump due to the pandemic, there is a renewed interest in homebuyers with the onset of…
Kofluence was one of the early pioneers to drive the shift towards influencer marketing and contribute to the creator’s economy in the Indian ecosystem. Now, almost 3 years later we are continuing to deliver on the promise as we bridge…
The avenues through which we consume content are ever-evolving and now with everyone always having cameras on them, through a smartphone, there is yet another medium for marketers to engage their audience. Behold, Camera Marketing! Giving brands the opportunity to…
Summary In this comprehensive Guide to Influencer Metrics, we’ll examine all that you need to know about commonly used Influencer Marketing terminologies, social media metrics, tips and tricks, and everything you can do to boost your social media profile. …
Who knew that influencer marketing would become of such huge importance in the marketing field, especially during the time of the ongoing pandemic? Before social media came into existence, the only way of marketing was the ‘traditional’ way. But with…
