Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform
- To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
- We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
- The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads